These little piggies went to market – hotels sold to investment group KSL Capital Partners

THE sale has been announced of Pig Hotels, the collection of boutique sites across the south which started in the New Forest.

All eight sites, including the flagship Brockenhurst, were purchased by KSL Capital Partners, with co-founder Robin Hutson retaining a stake and continuing to chair.

Tom Ross, previously group chief operating officer, is now chief executive. The amount was not disclosed.

The pig started at Brockenhurst

Mr Hutson said the sale was an “exciting opportunity” for the business to focus on the future “with an experienced team specializing in hospitality”.

He added: “KSL invests in some of the most iconic and well-known hotels in the world and has had great success preserving what makes each asset unique.

“The investment will allow us to continue to develop and expand our collection, while providing our guests with the same home-from-home quality they expect from each of our hotels.”

Founded in 2011, Pig Hotels offers food grown on site or sourced within 25 miles, and has won numerous awards over the years.

Its parent company, Home Grown Hotels, was majority owned by billionaire Sir Jim Ratcliffe, who owns a home in the New Forest.

Robin Hutson retains a stake and will continue as chairman (photo: Jake Eastham)
Robin Hutson retains a stake and will continue as chairman (photo: Jake Eastham)

KSL, a private equity firm specializing in travel and leisure, has raised nearly £14bn since 2005.

Tina Yu, director of KSL, said the company admired Robin’s hotels.

“We couldn’t be more excited to work hand-in-hand with him and the entire team, and help The Pig continue to grow,” she said,

“The Pig team have created something truly unique and exceptional: hotels in the English countryside that are dedicated to providing genuine hospitality and are at the forefront of environmental responsibility.

“We look forward to being part of this journey and supporting the leadership team.”



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