E-commerce site building company Hullabalook wins $8 million

London-based B2B software company Hullabalook, which works on building e-commerce sites for retailers, raised £6m ($8.2m) in a Series A funding round, the society announcement February 8.

Hullabalook’s platform allows businesses to create user “journeys” that can be used by different types of businesses, including large and small businesses.

According to the release, Hullabalook saw its revenue at the end of last year triple.

The capital investment was led by Nauta Capital and was backed by existing investors Conviction VC and Passion Capital. The new funding will go towards more growth, as the company continues to navigate the way the world has changed over the past few years.

“We are delighted to partner with Nauta Capital for this exciting next step in our growth journey”, Founder Bryony Elliott says in the ad. “When we started planning our Series A, our ideal investor was a B2B SaaS specialist, with deep knowledge of the retail industry, a strong pan-European presence and a team we could build long-term relationships with.

“In Nauta Capital, we have found the ideal partner to accompany us on our journey. We couldn’t be happier or more excited for the future.

PYMNTS recently wrote that as business evolves and companies seek new sources of capital, traditional credit scores have become “a bit of a relic.”

See also: Small businesses need credit, lenders need a better way to assess that risk

Small businesses have formed in record numbers, and credit measurement has become more data-focused, using digital processing to see how a business is doing.

Tillful, a new company looking to transform underwriting with new metrics for small businesses, might be able to carve out a place for itself. Behind this is FlowCast, a small army of data scientists.

Tillful says there are more than 40,000 small businesses registered on its platform and they’re looking for more than capital – they also want to build credit for their businesses.

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NEW PYMNTS DATA: 70% OF BNPL USERS USE BANK PAYMENT OPTIONS, IF AVAILABLE

On: Seventy percent of BNPL users say they would prefer to use the installment plans offered by their banks – if only they were made available. PYMNTS’ Banking On Buy Now, Pay Later: Installment Payments and the Untapped Opportunity of FIssurveyed over 2,200 US consumers to better understand how consumers view banks as BNPL providers in a sea of ​​BNPL pure-players.

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